About me

I have extensive experience designing products in multidisciplinary teams, from inception to launch. My work lies at the intersection of user centered design, digital craft and design strategy.

I am passionate about designing products people use everyday, improving them by iteration and learning through failure. I love crafting visual languages and branded narratives, fighting for efficient solutions though proper user experience.

During my career I've also focused on data visualisation, and the use of communication design as a means to approach, understand and effectively resolve complex problems.

Staff Designer @ SPOTIFY • 2022 - present

As Lead Designer on the Desktop team, I shape the user experience across the three squads building Spotify for Desktop and Web. As a senior IC, I work across craft and strategy to bring complex initiatives together under a clear, shared vision, helping teams make sound decisions as we evolve and improve the Spotify experience on big screens.

You can learn more about my work at Spotify by watching Out of Sync, on purpose, the talk I gave at Config 2026.

Lead Designer @ Pluto.Travel • 2020 - 2022

Pluto is an early stage start-up helping people make the most of their travels. Started by providing travel insurance, during the pandemic pivoted into a fully fledged travel planner.

I joined Pluto as lead designer and was responsible for the app's entire user experience and visual language. The App is live has been live on the app store for more than two years with a 4.8/5 rating, before being acquired and rebranded. You can read more about my experience at Pluto on Medium.

Design Lead @ Fjord • 2015 - 2020

At Fjord London I grew as a designer: I started as intern and progressed up to leading the visual design team. I worked on a range of projects from inception to launch, from vision to delivery.

During my time at Fjord, my work for the West Midlands Police was awarded the Service Design Award for the Public Sector.